My 87-year old grandmother is a huge Snoopy fan. She has been for the almost four decades that I’ve known her. I myself have a great affinity for all of the PEANUTS gang, but her affection seems to go solely to that adorable puppy. When I ask her what she likes so much about him she says, “I don’t know, I just do.” But I know my grandma and I am guessing that what she finds appealing are his wildly imaginative adventures combined with those devilishly, biting pranks he inflicts on poor Charlie Brown. That and the dancing. So, I was thrilled to be able to put a big smile on her face this Spring when I sent her a picture of me and Snoopy here at Kidspace. Snoopy was on hand with the good folks from the California Association of Museums and the California Cultural and Historical Endowment to spread the word about the brand new Snoopy License Plate program dedicated to supporting funding for California museums.
I was fortunate to be in attendance at this year’s California Association of Museums conference where the Snoopy License Plate program was officially announced and the campaign to get enough initial applications for the plate was launched. Jean Schulz, the widow of PEANUTS creator Charles M. Schulz, was on hand to receive a special award of recognition as she, her family, and PEANUTS Worldwide donated the fun-loving image for the license plate royalty free because they believe in the power of museums to enrich the lives of children and families.
Snoopy and the California museum-world seem like a natural fit. From those ages 8 to 87 there is something appealing in both for everyone. Snoopy was a renaissance dog, his interests crossed many disciplines and he reveled in the past while looking to the future. He had worldwide appeal from his small town setting. In the vast array of museums in California, we are blessed with world class research institutions and smaller scale organizations dedicated to showcasing the unique histories, cultures and industries of our diverse communities. From the global to the local, both are telling great stories.
Kidspace is a proud supporter of the new official Snoopy License Plate. We all know Snoopy is a well-known California icon. But we’re most excited about the Snoopy License Plate because proceeds will support California’s museums like Kidspace through a new grant program. Each plate will feature a reproduction of an original Snoopy drawing by PEANUTS creator Charles M. Schulz. Snoopy will be doing his happy dance, probably in anticipation of a visit to a museum! Sequential plates are just $50. Personalized plates are $98. Once 7,500 applications have been received, the DMV will put the plates into production and, voilà, the Snoopy license plate and the museum grant program are ours!
Go to www.snoopyplate.com today to sign up today, or to get more information. And, ask your friends and family to help us achieve our goal.
Erica Blodgett, Director of Development, joined Kidspace in 2012. She holds a master’s degree in Development Management and served as the Development and Communications Director for the Violence Intervention Program prior to joining the Museum.