by: scardosi
Thursday 14th , 2018
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Goldenvoice, creators of Coachella Valley Music & Arts Festival and Stagecoach: California’s Country Music Festival, are bringing back Arroyo Seco Weekend to the Rose Bowl this year. From June 23-24, festival goers will be able to enjoy three stages of live music along with curated menus from Los Angeles’ celebrated restaurants and chefs. Kidspace Children’s Museum will once again produce the “Kidspace Family Jam” area within the festival that includes 6 hands-on, interactive activity stations for families to enjoy. Look for our interactive tent near the North Entry of the festival. Don't miss out on the instrument petting zoo, making your concert buttons, and the hourly drum circle with Rhythm Child

Children 10-years-old and under will be admitted into the festival for free. Kidspace Children’s Museum was asked to return as a festival partner for their standout leadership in children’s education and one of the city of Pasadena’s many cultural assets. Kidspace serves more than 372,000 children and families through educational programs, school group visits, early learner classes, and community engagement. “We are thrilled to have the opportunity to highlight and display our expertise in experiential play learning for children,” said Michael Shanklin, Kidspace Chief Executive Officer, “We will be able to share our passion for family learning with the community at large.” Learn more about the Kidspace Family Jam HERE.

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“We are honored to partner with Kidspace to bring a unique and special experience to Arroyo Seco Weekend,” said Nic Adler, Goldenvoice Festival Director, “As we create a festival that is inclusive of all ages, we want activities that allow children and parents to work together, integrating both music and art, while introducing native elements of the Arroyo.” Arroyo Seco Weekend will feature Neil Young + Promise of the Real, Jack White, Kings of Leon, and Robert Plant. Other notable mentions include the Pretenders, Bell and Sebastian, Kamasi Washington, Gary Clark Jr., Alanis Morissette, and Third Eye Blind and more. Weekend and single day passes are available for purchase at ArroyoSecoWeekend.com. Kidspace Members can use the promo code “KIDSPACE” to receive special member pricing.

The best tips for families attending is to bring your sunscreen, refillable/empty water bottles or camelback, blanket, and stroller. Check out the full list of what you can bring on the Arroyo Seco FAQ. Please note that Kidspace will be closed both June 23 & 24, the Family Jam area is an offsite experience at the festival.

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Kristen Payne, Marketing Manager, joined Kidspace Children's Museum in 2016 and oversees marketing and information technology. A native to Los Angeles, Kristen has over 10 years of experience in marketing and brand development in the entertainment, food, and nonprofit industries. Her background includes a BA in Psychology from the University of California, Los Angeles with a certification in marketing.